Don’t let the youth tell you differently; sharing your content sharing  still holds more value than ever. Unfortunately, there are times when the social media giant doesn’t display your content properly, and trust us, that’s never a fun experience. 

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But don’t fret! In this article, we’ll go over how to use the Facebook debugging tool to make sure your posts display the right images and descriptions. 

What we’ll cover:

  • How does sharing on Facebook work?
  • What is the Facebook debugging tool?
  • Why does Facebook display the wrong information?
  • How to use the sharing debugger
  • Some debugging tips for your tool belt

How Does Facebook Sharing Work?

So, you’ve just written the best article known to humankind, with a sweet video and masterpiece of a graphic to go with it. You’re ready to share your gift with the masses, and today all it takes is the click of a button, right? 

Actually, there’s more to it than that!

When you share content on Facebook, the platform performs a thorough examination of the linked webpage and extracts relevant information to be displayed automatically on the platform. Subsequently, Facebook stores this data in its cache for future reference. 

Facebook’s algorithms analyze your page’s content and make educated estimations on what elements to display in your link preview. This valuable information is then stored on Facebook’s servers, and it gets automatically retrieved each time someone shares a post that contains a link to your webpage on the platform.

Can you believe all that is hiding under that little “share” button? That’s exactly why tools like the debugger exist — there are so many moving parts, and there are bound to be some bumps along the way. 

What is the Facebook Debugging Tool?

The sharing debugger Facebook has created helps analyze your pages and identify possible errors impacting your shared content. The debugger is free, easy to use, and a powerful tool when it comes to checking your links before they go live on the platform. 

The debugging tool can also free up time by allowing you to optimize your content once you’ve nailed down and addressed any possible issues. The more you can work on further optimizing your strategies rather than spending time troubleshooting, the better!

Why Does Facebook Hate Me?

Don’t worry, you’re not the only one. No, but seriously, there are multiple reasons Facebook may be displaying the wrong information on your shared content links. Here are two of the most common:

  1. Facebook has scraped the wrong information from your page. 
  2. Your page has been updated, but Facebook has cached old information and the cache hasn’t been cleared. 

Don’t get us wrong, marketing is exciting, but it doesn’t come without its share of frustrations. But that’s the beauty of it; to challenge yourself and learn how to become a more effective marketer, and tools like this make it possible to move forward quicker. 

Using the Sharing Debugger Tool

Use the Facebook debug link to get started. You’ll need to be logged in to Facebook to use the tool. It should look like this:

Don’t let the youth tell you differently; sharing your content on facebook still holds more value than ever. Unfortunately, there are times when the social media giant doesn’t display your content properly, and trust us, that’s never a fun experience. 

But don’t fret! In this article, we’ll go over how to use the Facebook debugging tool to make sure your posts display the right images and descriptions. 

What we’ll cover:

  • How does sharing on Facebook work?
  • What is the Facebook debugging tool?
  • Why does Facebook display the wrong information?
  • How to use the sharing debugger
  • Some debugging tips for your tool belt

How Does Facebook Sharing Work?

So, you’ve just written the best article known to humankind, with a sweet video and masterpiece of a graphic to go with it. You’re ready to share your gift with the masses, and today all it takes is the click of a button, right? 

Actually, there’s more to it than that!

When you share content on Facebook, the platform performs a thorough examination of the linked webpage and extracts relevant information to be displayed automatically on the platform. Subsequently, Facebook stores this data in its cache for future reference. 

Facebook’s algorithms analyze your page’s content and make educated estimations on what elements to display in your link preview. This valuable information is then stored on Facebook’s servers, and it gets automatically retrieved each time someone shares a post that contains a link to your webpage on the platform.

Can you believe all that is hiding under that little “share” button? That’s exactly why tools like the debugger exist — there are so many moving parts, and there are bound to be some bumps along the way. 

What is the Facebook Debugging Tool?

The sharing debugger Facebook has created helps analyze your pages and identify possible errors impacting your shared content. The debugger is free, easy to use, and a powerful tool when it comes to checking your links before they go live on the platform. 

The debugging tool can also free up time by allowing you to optimize your content once you’ve nailed down and addressed any possible issues. The more you can work on further optimizing your strategies rather than spending time troubleshooting, the better!

Why Does Facebook Hate Me?

Don’t worry, you’re not the only one. No, but seriously, there are multiple reasons Facebook may be displaying the wrong information on your shared content links. Here are two of the most common:

  1. Facebook has scraped the wrong information from your page. 
  2. Your page has been updated, but Facebook has cached old information and the cache hasn’t been cleared. 

Don’t get us wrong, marketing is exciting, but it doesn’t come without its share of frustrations. But that’s the beauty of it; to challenge yourself and learn how to become a more effective marketer, and tools like this make it possible to move forward quicker. 

Using the Sharing Debugger Tool

Use the facebook debug link to get started. You’ll need to be logged in to Facebook to use the tool. It should look like this:

Facebook Sharing Debugger tool dashboard

Copy the URL you’re debugging into the search bar on the site. Once you’ve pasted your URL, click the debug button.

Adding a link to analyze in the Facebook Sharing Debugger tool

If you’re missing an open graph meta tag , this will be the first prompt you get when you run your URL.

Facebook Sharing Debugger tool showing a warning of a missing property

The Facebook debugging tool will also show you a preview of what your post will look like if you share it as is.

The preview is a lifesaver because it lets you step into your audience’s shoes and gives you an idea of what changes you’ll need to make, if any.

You’ll also get a look at the last time Facebook scraped — or accessed — your link, along with information on the page’s conical URL and any redirects.

Facebook scrapes pages every 30 days. This practice can result in two notable issues: problems with the Open Graph meta og tags associated with your content, or neglecting to employ a plugin for adding these crucial meta tags when sharing your posts, consequently undermining the effectiveness of SEO plugins like YOAST on WordPress.


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